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The World's Best Commercials, 2011-12

Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.”
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future.

“The more you watch Canal+, the more you love cinema”
Agency : BETC Paris
Director: Matthijs van Heijningen
Production Company: 75

This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion

Being a mom is the hardest job in the world. But it’s also the best.
This Procter & Gamble commercial honors everything that all moms do to help their children succeed by showcasing the amazing moms behind Olympic athletes at the London 2012 Olympic Games. The hardest job in the world is truly the best job in the world.
Music: Divenire by Ludovico Einaudi

“Healthy doesn’t have to be humdrum.”
Be Wonderful and Wise and discover a new side to your favourite ingredients with Lurpak? Butter.
With the Voice of Rutger Hauer
Agency: W+K, London
Video Directed by Dougal Wilson
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Published incultureFilmmedia

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