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Tag: consumerism

The World's Best Commercials, 2011-12


Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.”
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future.

“The more you watch Canal+, the more you love cinema”
Credits
Agency : BETC Paris
Director: Matthijs van Heijningen
Production Company: 75

Why capitalism wants us to stay single

Ewan Morrison: what I’m thinking about … why capitalism wants us to stay single

‘Now that the market is cashing in on the buying power of single people, the radical choice is to get married’

Photograph: Alamy
We like to think we’re free in the free market; that we’re beyond the forces of advertising and social manipulation by market forces. But there is a new social trend – the rise of ‘the single person’ as model consumer – that presents us with a paradox. What we one though of as radical – staying single – may now be reactionary.
The long-term relationship, like the job-for-life, is fast being deregulated into short term, temporary arrangements with no promise of commitment, as sociologist Zygmunt Bauman has been warning us for over a decade. It’s hard for two people to be self-employed, with no promise of a stable future, together. Capitalism now wants us to be single.