The Prix Pictet, the world?s leading prize in photography and sustainability.?will judged by an internationally recognised panel of experts led by?Professor Sir David King, Director of the Smith School of Enterprise and Environment at the University of Oxford. Other members of the judging panel include?Shahidul Alam, Photographer, Curator and Founder of the Drik Agency in Bangladesh;?Peter Aspden, Arts Writer for the Financial Times;?Michael Fried, Art Historian and Critic;?Loa Haagen Pictet, Pictet & Cie’s art consultant;?Nadav Kander, Winner of the second Prix Pictet;?Christine Loh, CEO of Civic Exchange, Hong Kong; and?Fumio Nanjo, Director of the Mori Art Museum, Tokyo.
Launched in 2008 by the Geneva-based private bank Pictet & Cie, the Prix Pictet has rapidly established itself as the world?s leading prize in photography and sustainability.?The prize currently plays to a global audience of over 400 million.
As Kofi Annan, the Prix Pictet?s Honorary President, wrote in his recent forward to?Earth ? the book of the second Prix Pictet, ?together, these photographs by the artists shortlisted for the Prix Pictet highlight the beauty of the earth we share. But they also expose the damage, deliberately or carelessly, we are inflicting on our own environment. So these images are a celebration and a reminder of the urgent need to change our ways.?
The Jury look for photographs which best contribute to public awareness of issues involving sustainability. The subject matter is not tightly defined, nor is the technique used by the photographer. The judges are simply looking for original contributions that will, in their opinion, best use the resources of photography to communicate issues concerning the topic of the prize. No distinction shall be made between artistic merit and success in communicating the message.