The Dark is Beautiful campaign hopes to halt India’s huge appetite for skin whitening products, and has a new champion in film star Nandita Das
Nandita Das: ‘Indians are very racist. There is so much pressure that perpetuates this idea that fair is the ideal.’ Photograph: Loic Venance/AFP/Getty Images
“You look green!” said a friend. “Are you ill?” asked another. Last year, a respected Indian newspaper published a photograph of me online which had been lightened so drastically by the art director’s magic wand that I called the editor to complain and he apologised and replaced it with the original. The art director had thought he?was doing me a favour by whitening my skin. Continue reading “India's unfair obsession with lighter skin”